Multi-award winning toy phenomenon to debut two feature-length films on DVD

ST. LOUIS, June 8, 2011 /PRNewswire/ -- Cepia LLC, the maker of ZhuZhu Pets®, the world's favorite interactive hamsters, today announced a worldwide television rights and home entertainment arrangement with Universal Pictures to release two feature-length, animated films, "Quest for Zhu" and "Power of Zhu,™" to debut exclusively on DVD in 2011 and 2012, respectively. The announcement was jointly made today by Russ Hornsby, CEO, Cepia LLC, Craig Kornblau, President of Universal Studios Home Entertainment and Eddie Cunningham, President, Universal Pictures International Entertainment.

To view the full press release, click here.

To watch the trailer for the Quest for Zhu, click here.



June 6, 2011 -- Following in the footsteps of the original ZhuZhu Pets®, ZhuZhu Babies™ are reigning in success. The brand just won Dr. Toy’s Best Vacation Products for 2011. The Dr. Toy Guide was first designed to ensure safe, kid-friendly, educational products by child specialist Stevanne Auerbach.  This particular award acknowledges the most elite brands of toys that perfectly educate, entertain, and delight children while they are traveling. Congratulations ZhuZhu Babies™!

To read the full press release, click here.


ZHUZHU PETS® ICE CREAM DREAM - Time to Play Magazine

June 6, 2011 -- There's a new summer theme for the popular ZhuZhu Pets hamsters—ice cream. It all begins with brand new brightly colored ZhuZhu Pets. These colorful pets still incorporate their own individual sounds, personalities, unique birthmarks, and silly names like the original ZhuZhu Pets, but now they come in a rainbow of different bright, summertime-inspired colors and patterns. Each colorful ZhuZhu Pet retails for about $9.99. With the Ice Cream Parlor, kids can pretend that the playful hamsters can order ice cream from the drive-thru or scoop it up inside the ice cream parlor. This playset comes with a variety of themed accessories. It retails for about $19.99. The Ice Cream Truck is ZhuZhu-powered. Place one of the hamsters inside the vehicle to watch it "drive" the truck. The truck also plays music, just like real ice cream trucks. This playset comes with a driver's hat for your ZhuZhu Pet to wear and cardboard ice cream pieces. It retails for about $12.99.



Pediatric patients at Phoenix Children’s Hospital received a special delivery of ZhuZhu Pets as part of a toy donation made by toy maker, Cepia LLC on May 10, 2011.


“Random Acts of Zhu” Honored With 2011 Gold SABRE Award

ST. LOUIS (May 11, 2010) – Cepia LLC, makers of ZhuZhu Pets®, last night were awarded the 2011 Gold SABRE Award for “Random Acts of Zhu” (RAZ) at the awards ceremony hosted by the Holmes Group on Tuesday, May 10, 2011 in New York City. The SABRE awards honor the year’s best public relations programs and communications campaigns.

To view the full press release, click here.





The National Parenting Center's Seal of Approval program, created in 1990, identifies the finest products and services being marketed to the parent/child audience. From educational and entertainment products and equipment to travel destinations, the consumer oriented testing process solicits evaluations from parents and their children. This award signifies to other parents that their peers have acknowledged a product's quality and desirability based on a wide variety of determining factors including level of appeal, design and presentation, desirability, sturdiness and interactive stimulation. Testing results are also based on comments received by testers.



Prestigious property ZhuZhu Pets® has picked up yet more Toy of the Year Awards in territories across the globe, in recognition of its international success and popularity.

Most recently, the brand picked up a "Golden Bear Award", for being the Toy of The Year in Russia. This new award was developed for 2010 by the Russian Toy Association, and Unitoys, ZhuZhu Pets® distributor for the region, is the first company to have ever received it!

In addition, ZhuZhu Pets® recently picked up the Czech Republic’s Toy of the Year Award for 2010. The distributor for the region, Smartlife, was also awarded Best Interactive Toy for the ZhuZhu Pets® range, demonstrating that the brand has really made a mark in the territory.

Finally, Australian distributor, Hunter Products, celebrated the announcement of three prestigious toy awards, firstly winning the Australian Toy Association’s Girl’s Toy of the Year for ZhuZhu Puppies™. The brand also shone at the Toy Fair GFK Awards, picking up Top Selling Toy of the Year for value, and Top Selling Toy in all of Australia.

ZhuZhu Pets® success has continued to gain pace and reach diverse territories across the globe and these new awards add to the impressive list of international accolades ZhuZhu Pets® has achieved so far, which include Toy of the Year in The US, UK, Norway and Brazil, and at the 2011 London Toy Fair, Feature Plush Toy of the Year and Best New Girl’s Toy.



MINNEAPOLIS, MN (March 29, 2011) – Activision Publishing, Inc. (Nasdaq: ATVI) and GameMill Entertainment, LLC in association with Cepia LLC, today announced their newest title ZhuZhu Puppies™ is available now exclusively for Nintendo DS™. Zhunatics will be in puppy love!

To view the full press release, click here.



ST. LOUIS (March 23, 2011) – In 2009, one Toy Company created a toy fervor so phenomenal; children ditched their technology‐focused computers and once again reunited themselves with their imaginations. As of this Spring 2011, this same revolutionary company is at it again: Cepia LLC, the ingenious creators of ZhuZhu Pets, is furthering imaginative play with the new colorful ZhuZhu Pets.

To view the full press release, click here.




TIME Magazine released their list of the 100 greatest toys since 1923 - and ZhuZhu Pets made the list! Read all about it!



MINNEAPOLIS, MN (February 15, 2011) — Activision (Nasdaq: ATVI) and GameMill Entertaiment, in association with Cepia, LLC, today announced that ZhuZhu Princesses: Carriages & Castles for Nintendo DS™ is now available. Players will go on a magical journey with their favorite hamster bunch and help Princess Snowcup find Prince Dashington’s castle.

To view the full press release, click here.



NEW YORK (Toy Fair), February 13, 2011 — The ever popular ZhuZhu Pets® are coming to life in a whole new way with adorable ZhuZhu Puppies along with their special puppy playsets, and new, miniature ZhuZhu Babies with their magical ZhuZhu-powered world. These exciting additions to the ZhuZhu Pets family will give children and families new opportunities to love and explore the magical

To view the full press release, click here.


Every year Macy's sponsors Operation Happy Children at their flagship store in Herald Square. This year, more than 700 pre-school children ages 4 and 5 years old from day care centers, Head Start programs and shelters in underprivileged communities in the area were invited to the event. At the event, which began at 8 a.m. on Friday, Dec. 17, 100 children arrived every half hour and were greeted by carolers, costume characters and music, were treated to breakfast and lunch, and a visit Santaland®. The climax of the event was seeing Santa Claus and receiving toys.

Macy's partnered with the New York City Department of Homeless Services to coordinate the children's participation. Macy’s staff and volunteers planned and implemented the event. DHS organized the shelter and daycare groups and provided chaperons and transportation.

This year Macy’s celebrated the 60th Anniversary of Operation Happy Children. For the past 22 years, more than 17, 000 children from shelters and preschool programs in neighborhoods throughout the five boroughs in New York have participated in what has become one of New York City’s best holiday traditions.



PR Newswire   

16 Favorite Hamsters for a Limited Time

ST. LOUIS (Nov. 30, 2010) — Cepia LLC, the innovative makers of 2009’s Toy of the Year ZhuZhu Pets®, proudly announces their joint collaboration with one of the world’s most beloved burger establishments-BURGER KING®. Starting Nov. 29, sixteen of your favorite hamster toys will be zhu-zhu-zhu-ooming into BK® Kids Meals. With four new quirky, fun-filled characters introduced each week, children will have the opportunity to create their very own Zhu-niverse while enjoying their favorite meal.

“BURGER KING® has always been a highly respected brand so a joint partnership seemed to be a very natural venture,” said Russ Hornsby, CEO of Cepia LLC. “We also see this promotion as another extension of our ever-expanding Zhu-niverse and hope to give kids a tangible aspect of magic from the world we’ve created.”

Due to ZhuZhu Pets’ wacky, fun-loving personalities, kids across the globe have fallen in love with these endearing toys. Now children will have the chance to get their pet’s different vehicle assortments, and choose between the loveable coup, stylish surfboard, wild snowboard, and classic hamster wheel. Each toy is powered by the hamster itself, and reflects the true enchantment that comprises the ZhuZhu Pets’ world. As an added feature, kids will be able to use a redeemable code located on their premium toy to go, play, and explore The CLUB BK® web site.

ZhuZhu Pets® BK® Kids Meal Toys will be available at all participating BURGER KING® restaurants globally in more than 60 countries. One toy per kids meal. Limited time only. While supplies last.

Kung Zhu Battle Hamster named Top Toy by ASDA

ASDA released their Christmas Gift Guide, and our Kung Zhu Battle Hamster was listed among the Top 10 Toys for 2010!

Kung Zhu Battle Hamster and Battle Arena Ranked Top Toys of 2010

Parents Connect     11/22/10
Hot off the presses are this year's race-right-out-and-get-them-before-it's-too-late toys. They've been tried and tested, and if your kids think you discovered them on your own, you'll be a toy-store genius.


ZhuZhu Princess!

ST. LOUIS (Nov. 30, 2010) ZhuZhu Princess™ provides imaginative role-play for hours of fun! With the push of a button, watch your royal pets swirl, twirl and dance across the ballroom floor. Admire Prince Dashington and Princess Snowcup when they arrive in their Charming Princess Carriage and as they glide gracefully across the Magical Crystal Ballroom and through their ZhuZhu Princess Castle during an evening full of pure enchantment and fun.

Princess Snowcup and Prince Dashington are pink and purple companions that bear individual, royal birthmark symbols, personalities and sounds that reflect their noble heritage. Dress them in their finest Enchanted Hamster Outfits, from beautiful princess, charming damsel, fair maiden and ball gown beauty to handsome prince, loyal footman or mighty guard – these fashions will impress any royal crowd. ZhuZhu Princess™ will befall upon the Zhu-niverse this holiday season.

News Article in the United Kingdoms Telegraph Newspaper...

Children want gadgets not toys for Christmas
Children are turning their backs on traditional toys at Christmas in favour of the latest high-tech gadgets, a new study suggested today.

Dr. Toy Announces 100 Best Children’s Products of 2010

Kids First      10/6/2010
As a natural, on–going part of our work as parents, teachers, early childhood specialists, and others involved with children at home or elsewhere, Dr. Toy observes children at play. With her own eyes she sees what works…and what doesn’t hold up under tough testing – the normal barrage of active, inquisitive, and resourceful babies, toddlers, preschoolers, and older children. This guide is offered to complement your observations and to help you in selecting the right products to enhance play and learning…Technology –ATP Electronics (Sesame Street Video USB), Cepia (ZhuZhu Pet Wild Bunch)

Zhu Zhu Hamster – how fast your children are bored?

Toy Stores (Blog)    10/6/2010
A major challenge for parents today when you buy his son the money for the next must have toy is, how long before the toy and threw it away and never be boring then the next toy. If animals hamster Zhu Zhu (often pronounced Zoo Zoo Animals hamster hamster to close) just before Christmas a marketing gimmick-crazy or what children really like and care of them asAds suggest … and how long you keep the number of a hamster with your child?
Pets Cepia Zhu Zhu has done something amazing and to be honest, I'm not sure if he did so intentionally or by accident, but sure what the reasons are a major source of income in this hamster and hamster accessories.


Kung Zhu

Taylor Tayles (Blog)    10/6/2010
Zhu Zhu pets are the new big thing at the Taylor house.  Have you guys seen these things.... they are little hamster looking things that roll around the house and make noise.  There are all sorts of accessories that you can get to go with your pet..... I mean- clothes, cars, garages, pizza shops.... It is crazy.  Ashton has been wanting one for the longest time.  To be honest, I did not really know what it was so he has not gotten one---- his birthday was a few weeks ago and he got a gift card to..... Duh Duh Duh....Toys-R-Us.  So- the quest began. First, let me say this, I hate when my boys have money to spend and want to go to Toys-R-Us.  They want everything they see and only have a specific amount of money to spend... what they decide on usually cost WAY more than their allotted funds.  Then it takes HOURS to decide and a fit is inevitable.


Toys"R"Us Announces 2010 Holiday Toy Trends

PR Newswire    10/7/2010
As children begin to write their letters to Santa, and parents start to prepare their own plans for holiday shopping, Toys"R"Us today announced the top four toy trends expected to influence kids' wish lists and gift-givers' purchasing decisions this season…ZhuZhu Pets(R) Hamsters from Cepia: The Zhu-niverse(TM) is expanding and now includes five new varieties of robotic hamsters from which to choose. Including ZhuZhu Rock Stars with their Mohawk hairstyles and funky patterns; the ZhuZhu Wild Bunch comprised of a bunny, hedgehog, skunk and more; ZhuZhu Princess(TM) hamsters that feature rich colors, royal insignia marks and magic keys to unlock sounds and music; and the Kung Zhu(TM) clan consisting of Ninja Warriors and Special Forces that come with battle armor, there are 50 different characters in all. Each of the more than three-dozen characters has a unique color and special trademark symbol on its back.

Additional pickup of Toys ‘R’ Us announcement of
2010 Hot Holiday Toy Trends     10/7/2010

A Toy Blog
The Sacramento Bee (Sacramento, CA)

Big Dolls and Tiny Trains: Forecasts Predict Hot Holiday Gifts for 2010

Daily Finance    10/6/2010
The holidays will be all about the kids (again) this year. As consumers remain cautious about spending, shoppers are expected to focus on toys and clothes for the kids, perhaps splurging on a few things for themselves…Toys R Us, which caught the one big trend of last year's holiday with Zhu Zhu Pets, weighed in with its forecast for what will be hot this holiday: Small collectibles, big dolls, toy trains and foreign playthings. The toy retailer, also parent of FAO Schwarz, recently released its list of what it expects will be the most popular toys of the season, and found several trends. Zhu Zhu Pets will remain popular, with the addition of new lines of princess and ninja hamsters. But other small collectibles are also hot, including Squinkies, Zoobles, Sing-a-ma-jigs plush toys and Calico Critters figures.

Toy makers look to reverse last year's drop in sales

Dallas Morning News    10/7/2010
Toy makers gathered in Dallas this week for the industry's Fall Toy Fair say they've kept a lid on toy prices while adding innovations…Last year's hamster craze isn't this year's has-been, according to the makers of Zhu Zhu pets , introduced a few months before Christmas 2009 that became the season's No. 1 selling toy by Thanksgiving. The Zhu Zhu brand now includes puppies that fit in hamster-powered rocking cradles in a daycare-nursery play set. Borrowing an idea that's big in Japan, cow, zebra and panda bear costumes are available for the puppies. Zhu Zhu hamsters have new princess and fashion show themes, and boys get their own Kung Zhu special forces and ninja warrior-themed hamsters and play sets.


Dallas Morning News    10/7/2010
Squinkies from Blip Toys: New squishy mini-figures in hundreds of styles and packaged in tiny plastic bubbles mimicking vending machine surprises. Start at $7.99. Paper Jamz Guitar by Wowwee: A much less expensive answer to Rock Band and Guitar Hero at $24.99. The thin instrument provides a rock-star experience through circuit-embedded paper that plays by touch and has an internal speaker. Monster High from Mattel: Daughters of Dracula and Frankenstein stand about 13 inches high and cost $24.99. Choice of Dracu-Laura, Claw-Deen Wolf, Frankie-stein and Lagoona Blue. Kung Zhu from Cepia: Boys get their versions of Zhu Zhu hamsters this year. Battle armor and playsets come in either ninja warriors or special forces themes. From $5.99 to $20. Hot movie-themed toys: Toy Story 3 Hot Lego: Harry Potter Hogwarts.

Gift Trends For Christmas 2010

OhPurleese (Blog)    10/7/2010
It is hard to believe that the Christmas 2010 season is just around the corner. There are some interesting trends in decorating and gifts for this season and some must have items that are flying off of the store shelves…The Zhu Zhu Pet Hamster continues to be a popular option with many different styles, colors and accessories to choose from. There are several hamsters in the line so even if the child has one, there are now friends to add to the collection. These toys are perfect for younger children but even the adults in the family will have to smile at the sounds and movement of the toy. They are not expensive so are a good extra gift for kids that love animals and pets.

Zhu Zhu Pets Are Going To Be Extremely Popular Holiday Presents Again In 2010


Ezine Articleboard    10/6/2010
The hot toy for 2009 was anything at all from the Zhu Zhu Pets line. They were difficult to acquire, and most individuals thought the gimmick would pass. But the Zhu Zhu Pet craze is still alive and well, and if you missed out a year ago, you will definitely want to consider purchasing Zhu Zhu Pets this year. Part of their enduring attraction is that there are a great number of diverse Zhu Zhu Pets. A few of the accessories to select from include things like the hamster fun house, plus the hamster wheel and tunnel, and also the hamster-mobile and garage.If you have no idea what all the fascination is about the Zhu Zhu Pets, they are interactive, realistic, plush, as well as artificially intelligent rodents that move about their own play sets.

Less Than 3 Months till Christmas! Its Panic Time


The Retailers Wholesale Guide    10/6/2010
Retailers already know that Christmas time is here.  With less than 80 days until the big man comes to town to deliver gifts to all the boys and girls in the world, pallet loads of wholesale merchandise have made their way from the warehouse to the store waiting to be stocked by anxious shop keepers. Robotic “pet” toys have long been around – everyone remembers the popularity of the Furby back in the late 90s. Every child – and many adults – clamored for one of these mimicking robot toys.  Over 10 years later and indeed the robot pet has become much more sophisticated.  These robotic hamsters run around and act much like their real life counterparts – only without all the mess, bother of feeding and no possibility of being bit.  They have a wide range of motions and sounds, and they interact with you – gentle petting will result in soft cooing sounds.

The Top 10+ Toys for Christmas 2010

Top 10 Christmas List (Blog)    10/5/2010
It’s hard to pick toys and gifts that will be in the top 10 each Christmas Season. Sometimes a few selected products start out as hot items then just fizzle away…Introducing the Kung Zhu Pets. Get ready for the ultimate zhu zhu pet action this summer when the Kung Zhu Pets land in Zhu Zhu City. It’s the Kung Zhu Ninja Warriors vs. the Kung Zhu Special Forces. Kung Zhu Pets have accessories and  playsets to help them engage in battle. With armor, your child can use the playsets to help ‘train’ his or her Kung Zhu to help beat the other team within the battle arena that they were designed for.


TOP TOYS for 2010

Dr. Toys Top 100 Toys for 2010 (.pdf)



Reviews of the game have been featured on the following high-profile sites and bogs:

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USA Today

AOL Kids

TIME for Kids

WIRED/Geek Dad